Startup Identity
Core branding assets engineered to establish immediate market presence.
What's Included
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Primary Logo & Variants Responsive marks for digital, print, and physical scale.
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Harmonized Color Theme Curated palette engineered for high contrast and consistency.
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Typography Specs Curated display and body font pairings.
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Foundational Guidelines Clear rules for marks, spacing, and asset hygiene.
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2-4 Weeks Execution Focused delivery window with founder-led precision.
Mitti & Co.
Transforming an informal pottery workshop into an intentional, high-end lifestyle ceramic brand.
Perceived as a craft workshop, not a luxury brand
Exquisite ceramic wares hindered by fragmented marks and packaging inconsistency, limiting premium stockist partnerships.
Earth, restraint, and tactile memory
Repositioned around intentional living. Natural earthenware tones, disciplined typography, and generous negative space create artisanal dignity.
Mitti & Co. creates heirloom-quality handcrafted ceramics rooted in the virtue of
slowness.
We believe in purposeful making and intentional living — one clay vessel at a time.
Geometric
construct
Crafted with intention, built on structure
Alignment governed by a precise 8pt system — invisible, yet foundational.
Breathing room is used deliberately to echo the unhurried pace of the brand.
Stroke weights mirror natural imperfection, not mechanical uniformity.
Visibility across different backgrounds.
The use of logos on different backgrounds ensures that the visibility of the brand and its strength is displayed across the domains.
Cormorant Garamond
Warm, classical, and deeply human — Cormorant Garamond carries the weight of slow craft. Its generous serifs and ink-drawn elegance mirror the texture of clay: imperfect, intentional, and alive.
Craft — 01: Impression through Packaging
Craft — 02: Identity on the go
From Workshop to Collectible Lifestyle Brand
The rebuild established immediate commercial authority. Mitti & Co. unified 12 distinct product packaging lines under one cohesive system, commanded a 3x higher price floor on flagship ceramics, and successfully secured distribution in premium design boutiques.
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